BLUE CROSS
After working on WellPoint's Unicare division, we were awarded the WellPoint-owned Blue Cross of California account in addition to Blue Cross/Blue Shield of Georgia, Missouri, Virginia and Wisconsin. We designed a campaign that was able to maintain consistency through the many markets that Blue Cross advertises to. These efforts included brand advertising, direct-response, and trade advertising that spoke to company benefits managers and health insurance agents.
Postcard campaign targeted at the uninsured.
Postcard campaign targeted at the uninsured.
:30 spot. Creative Director/Art Director
:30 spot. Creative Director
:60 spot. Creative Director/Art Director
