Blue Cross

After working on WellPoint's Unicare division, we were awarded the WellPoint-owned Blue Cross of California account in addition to Blue Cross/Blue Shield of Georgia, Missouri, Virginia and Wisconsin. We designed a campaign that was able to maintain consistency through the many markets that Blue Cross advertises to. These efforts included brand advertising, direct-response TV, and trade advertising that spoke to company benefits managers and health insurance agents.

:30 Televion spot.
:30 Television spot. Creative Director.
:60 Televsion spot.
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